Out of Box : Marketing

Recently happened to stop over at bombay (india) on my trip from surat to hyderabad
Was a pleasant surprise to see the reservation charts and tickets being printed on colored paper and that too with inkjet printer rather than dot-matrix
and the colored paper was provided by "garnier fructis" shampoo ... indian railways had a major drawback doing away with old dot matrix printers... which failed to print correctly 40% of the time ... that was a headache for travellers.. which now is no more point of concern ...

Thanks to Indian Railways ( and laloo bhaiya ) ... that thought of this new way of advertising ... which in turn is beneficial for both travellers .. and indian railways too ...

For more details click here...