Thursday, February 16, 2017


1) Let audiences know what they are missing : not just benefits
MY :- adopting HVR is a great move , but we are missing to reap its benefits
It is more effective, Nordgren says, to pitch the innovation instead as a potential opportunity lost. That’s because we feel the pain of loss more acutely than the pleasure of gain—a concept known as “loss aversion.

2) Give points of comparison :
Decisions aren’t made in a vacuum. A fundamental mistake people make when trying to sell a new idea is forgetting to create points of comparison... savings , give decoy options ,

“You want to present people with legitimate alternatives,” Nordgren says. “But the point, of course, is to draw most attention to the idea you want to pursue.”

3) Let people experience the benefits : ex free HD channels

4) Win over a critical mass : “First, try the idea out on people who are favorable,” he says. “You want to be able to go to the key stakeholder and say, ‘four of the five directors have approved this,’ or, ‘we’ve successfully tested an early version.’

Note that winning over a critical mass may not happen overnight. When selling an idea, Nordgren suggests patience is key. So instead of rushing immediately to the key stakeholder—the person who could kill the idea or help it materialize—Nordgren recommends securing easy wins along the way.